Boone Beer Museum
What is it?
Come experience quality, comfort, and most importantly, beer. Boone Beer Museum offers a thoughtfully curated selection of brews from around the world, all at an inviting price. More than just a place to grab a drink, it’s an experience, a gathering space that celebrates the art and culture of craft brewing. Whether you’re a casual beer lover or a dedicated connoisseur, you’ll find something to enjoy among a lineup that blends local craftsmanship with global flavor. And while Boone Beer Museum may be a fictional concept, its identity and aesthetic are crafted to feel anything but imaginary.
my process
My process for creating this brand was rooted in exploration and refinement, involving countless iterations of logos, typefaces, and color palettes. Each variation brought me closer to a visual identity that felt intentional and cohesive, allowing me to experiment with different moods and directions. From the beginning, my goal was to create something that felt familiar, inviting, and timeless, which I believe is an identity that could resonate with a wide audience. I focused on balancing warmth and approachability with a sense of heritage and authenticity, resulting in a brand that feels both nostalgic and fresh.
Brand Guide
This simple brand guide shows how to use the brand assets effectively, while keeping cohesion across different applications.
our feel
Where craft meets comfort, and every pour tells a story rooted in tradition and discovery. Designed to feel both timeless and inviting, it’s a place to gather, explore new flavors, and experience beer with a sense of curiosity and connection.
